Caffè Raro nets £50 a cup in charity drive

20th April 2008
Caffè Raro, a blend made up of Kopi Luwak and Jamaica Blue Mountain, in mid-April went on sale for a limited period in London’s Peter Jones department store at £50 (€63.45) a cup.Created for coffee maker manufacturer DeLonghi by WBC board director David Cooper, profits from the super-premium coffee will go to Macmillan Cancer Research, according to DeLonghi.
Kopi Luwak—the coffee made from beans that are digested and then excreted by the Indonesian palm civet cat—is regarded as the world’s most expensive variety. It has never been blended with Jamaica Blue Mountain before, according to Cooper, and the resulting dark roast produces an excellent espresso.
Caffè Raro is being released in a very limited quantity to Peter Jones’ Espresso Bar and Brasserie, where it can also be bought in a 100-gram packet, also at £50.

